Imagine a world where there is certainty (for most of the 90s, 00s). Imagine being surrounded by experienced peers, clients and brains. Imagine being compelled to pursue, make and create great ideas for over thirty years. In 1994 when Arunas photographed me in Sydney, I had just turned 25, I was four years out of design school at Randwick, and just in case you missed it – ambitious. The work is also of the time, ambitious,  well intended fundraising collateral made for the Australian Chamber Orchestra, when Josephine was GM. Marketing images by Greg Barrett, along with photographs I made were chopped up, manipulated and pulled together on the photocopier, fax machine and flatbed scanner, the first smart was 12 years away. In 1994 old ways and new ideas where awkward dance partners, trying to keep in time with a soundtrack being made up as it played. Travel 24 years into the future – much has changed, yet what remains fundamental are those things that you can’t be downloaded:

  • Having the certainty to invest in creativity, brand and design continues to challenge
  • Being curious and excited about making work in fundamental
  • Great design comes from people and briefs with great vision and purpose
  • Experience with these people and products without question has been amazing and priceless

Enjoy my studio space and latest efforts. Like all our clients and friends we have invested a great deal in the practice to be the special thing it is. Drop by often we promised to keep it fresh; as a 25-year-old just out of art school.

2020 brought with it much change and opportunity to rethink. In 2021 I joined the Edison Agency as Creative Director. We can work together at the Edison Agency, in my own time I am exploring my creative practice, being a friend to my sons Will and Henry and satisfying my curiosity and open mind.



Website magical The Mighty Wonton Portrait photography by Earl Carter Studio brains trust – Frankie Radford, Frank Z, Melissa Derby, Geoff Nees, Karin Vieser, Willem, Henry, our clients, family and friends past and present.