Leading strategic brand digital design

Andrew Ashton is a communication and design consultant for brands, products and organisations

Quality, courage, and value guide the practice.

Andrew is practice-led (values over profiteering), audience-centered, and ideas-focused.

Andrew is an internationally recognised creative director, educator, maker, sometimes provocateur. Andrew is fascinated with how a creative outlook plays a vital role in life – inspired places, unforgettable anthems, moving experiences, to brands that wink back – spirits the practice to tease out, dream up and inspire the pursuit of great ideas.

Andrew splits his time between client projects and commissions, working with studios and in the academic space, based in Melbourne and Sydney

Aa Design respectfully acknowledges the Yalukit Wilam Clan of the Boon Wurrung. We pay our respect to their Elders, both past and present. We acknowledge and uphold their continuing relationship to this land

Inspiring a diversity of people and clients to think and act with creativity makes me tick.

Behind every great idea, experience and brand is a mindset and culture that value creative thinking. Our practice explores and encourages everyone; from client to designer, to make creative thinking part of their problem-solving kit.

Our collaborations start with exploring the task – discovering the product, audiences and opportunities. Together we work out ways to make and form connections with outcomes created and designed to inspire, be desired, sell out, and sometimes stolen. Our practice operates with simple processes, personal service and sharing knowledge.

For over 35 years we have worked with people and organisations large, small, powerful and influential across a range of creative media – from brands, writing, digital, events, art direction, packaging, product development, signing, artworks to customer mapping.

Andrew Ashton

Since 1989 his internationally recognised creative practice has inspired a generation of clients, collaborators and people to exploit creativity to conquer markets, spirit change and inspire possibility. At 34 years, Andrew was made one of the youngest members of the prestigious Alliance Graphique Internationale. Andrew’s practice has attracted numerous awards, jury panels and friends from all around the world. Andrew’s creative legacy is borderless, sector-less and ever-surprising — initiating the first dedicated design market in Melbourne, branding multinational financial corporations, to local food, cultural and community icons.

Selected studio collaborations

The Edison Agency / Studio Round / 3 Deep / David Lancashire Design / MYOB Australia / RE: Sydney

Selected clients

PROFESSIONAL SERVICES Deloitte / Phillips Fox

CORPORATE Australian Paper / Computershare / Heidelberg Australia / Jardan Australia / Lincolne Scott / Gunn & Taylor Printers / Macquarie Bank / Robert Horne Paper UK / Spicers Paper / Westfield

GOVERNMENT State of Design Festival / Albert Park College / Australian Institute of Architects / Australian Graphic Design Association / Australia Post / Design Victoria / City of Sydney / City of Melbourne / City of Glen Eira / City of Glenorchy / Department Education and Early Childhood Development Victoria / Department of Industry Resources & Regional Development Victoria / Department of Sustainability / Victoria Department of Premier and Cabinet / Victoria Melbourne Museum / New South Wales State and Regional Development / Faculty of Design Swinburne University of Technology / Woollahra Municipal Council

PROPERTY Mirvac / Singapore Exhibition Centre / Sydney Olympic Park

TRAVEL & HOSPITALITY Little Creatures

FASHION Australian Wool / Country Road

PROFESSIONAL Bigger Than Ten Bears / Carabott Holt Architects / Kate Keane Publicity /Harry Seidler & Associates / Tandem Architects

INDIVIDUAL Dame Elisabeth Murdoch / Cruden Farm

ARTS Australian National Academy of Music / Australian Chamber Orchestra / Circus Oz / Melbourne Festival / Melbourne Fringe Festival / Moonlight Cinema / Red Stitch / Sydney Symphony