Old and new, imagined to succeed

Combining traditional design principles with contemporary tools, the practice values rigour, clarity, and creativity. Each project begins with listening and insight, forming a strong conceptual foundation for design that is both purposeful and enduring.

Design outcomes are functional, distinctive, and always considered within their social and cultural context.

 

Highly experienced and amazing network

Creative direction by Andrew Ashton — designer, educator, and storyteller with over 35 years’ experience across commercial and cultural sectors. Practice integrates narrative, typography and systems thinking to create design that resonates and lasts.

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Projects are delivered in collaboration with a trusted network of writers, photographers, developers, strategists and printers. Each collaboration is scaled and shaped to suit the needs of the brief.

 

We love being client-less and sector-less

The studio partners with clients who value clarity, curiosity and creative excellence. We bring all our diverse knowledge and specialised experience to every project — that’s our special power. Work includes long-term relationships and one-off commissions across public, private and cultural sectors.

Clients include: Clandestino Coffee, Monash University, Circus Oz, Alliance Française, Red Stitch Actors’ Theatre, The Pet Grocer, Australian National Academy of Music, Australian Walnut Company

 

We give, and get way more back

The studio contributes to the broader creative community through education, judging, mentoring and speaking. A commitment to knowledge-sharing and cultural contribution is central to the practice.

Recognition includes awards – 100+, and exhibitions both nationally and internationally.

 

Place is work, work is place

Aa Design operates on the lands of the Bunurong people of the Kulin Nation. Respect is extended to Elders past and present, and to all Aboriginal and Torres Strait Islander peoples.

Design is approached with a deep respect for Country, community and culture — and a belief in using design as a tool for connection and care.