A bistro with a Victorian twist

Carter Lovett a café come bistro in Elsternwick, in south east Melbourne, opened December 2019.

What did we do?

  • Place making
  • Customer mapping
  • Communication pillars
  • Brand and image making
  • Menus and printed matter
  • Writing
  • Web / socials
  • Signing


Developed over 18 months this project began as a site visit. The landmark building was a key piece of information, which constantly invited us back to dig a little deeper and rediscover its stories.

In the 1890s a draper worked across the road from a florist. From this coincidence a narrative of paradox was born: past and present, woven and grown, made and natural, Victorian and post modern, along with a name.

The past and present fly in and out of the work like exotic parrots, where flashes of garden meet photocopied noise, hand sewn meet digital blended pastiche.

From day 01 Carter Lovett has felt like it has always been there, with scores of friends and peers sharing breakfast, lunch or an evening meal.

Behind this project is a wonderful client, that puts design, creativity and the journey of making something great at the centre their process. Glovers Station, St Martin’s and now Carter Lovett are a collection of projects that explore a special way of making quality hospitality offers. Cheers MJ, Jimmy, Brett & Lachlan.

Bookings recommended, appetites and smiles essential.

Visit Carter Lovett here