Australian National Academy of Music – Play Hard

The 2015 subscription season for Australia’s great fine music academy was a collaboration of the vision of artistic director Brett Dean, an artful expression of what music is like to see.

The idea of simply playing layered with the young artists, composers, and various brush marks and colour created a body of work that expressed the excitement of great classical music. Robust typography pulled together the work and countered the vibrant image making.

The season went on sale from November 2015.

The scope of work covered
A comprehensive identity refinement, concept, art direction, image-making street and digital advertising, and print design, venue signing