Narrativity Brand Evolution (preview), 2025
Greg Logan, founded Narrativity in 2019, a brand storytelling agency applying cinematic techniques to business communications. With a background in global advertising, he has worked with brands like Google, Qantas, Adobe, and Virgin, earning Cannes Lions awards and recognition in film and television for his narrative-driven approach to brand engagement.
Greg has teamed with me on many brand projects he was leading, it was a special opportunity to contribute to the next phase of Greg’s vision and brand. Aa
The new brand is being rolled out in the coming months, along with refreshed website, more to come.
The rebranding of Narrativity focused on aligning its visual and strategic identity with its core expertise in storytelling. The project involved an in-depth analysis of how the brand communicates its approach to narrative-driven marketing and business engagement.
Narrativity operates within the field of brand storytelling, integrating principles from cinematic narratives to create compelling and structured brand messages. The goal of the brand refresh was to enhance clarity, reinforce its positioning, and ensure consistency across all touchpoints.
The process involved evaluating Narrativity’s existing brand framework and identifying areas for refinement. The refresh sought to maintain its foundational storytelling ethos while updating its communication style and visual identity to better reflect its expertise and services.
The brand name, Narrativity, reflects its core belief that storytelling is an essential element of effective communication. Drawing on influences from film and literature, the brand applies narrative structures to branding, internal communications, and customer engagement strategies.
This evolution builds upon Narrativity’s established identity, refining its visual and verbal expression while maintaining a strong focus on its key values: authenticity, engagement, and impact. The rebranding process ensures that Narrativity continues to provide businesses with effective storytelling frameworks that support long-term brand growth.
The updated brand identity positions Narrativity for continued relevance in an evolving market, reinforcing its role as a specialist in business storytelling.
NOTES
Project work represents two years of ongoing development and implementation including:
- Strategic master re-brand
- Distinctive Brand Assets
- Business to consumer sales and marketing collateral
- Product development
- Business to business sales and marketing collateral
- Image making and writing
- Publication design.