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We connect people with brands through compelling ideas and meticulous attention to detail. In a noisy and distracted world, we get people and brands connecting.

I love meeting new people. Give us a call +61 3 9525 9844, or email ideas@workartlife.com

Brand Strategy

Designed for success

We collaborate with clients to define their brand’s purpose and position in the market. This strategic foundation informs everything we create.

Clandestino Coffee — Rebrand balancing artisan roots with a fresh, modern edge.
Vitality Australian Walnuts — Brand strategy and campaign promoting healthy, local nut products.
Carter Lovett — Bistro branding with a warm, Victorian twist.

Visual Identity

Created to work across all media

We craft distinctive visual identities that capture your brand’s personality and values. Every element is built to work seamlessly across print, digital and physical spaces.

Narrativity — Refreshed identity and a book celebrating their unique storytelling.
The Pet Grocer — Natural, refined brand for a premium pet retailer.
Earl Carter — Elegant, understated identity for a leading photographer.

Digital and Moving Design

For seamless experiences

We design digital experiences and motion graphics that bring your brand to life. These tools deepen engagement and make your message more memorable.

Circus Oz – Model Citizens — Graphic campaign celebrating circus spectacle and rebellion.
Red Stitch Theatre – “Think Again” — smart, challenging theatre campaign.

Real Campaigns and Stories

Designed to connect

We craft campaigns and storytelling tools that communicate your brand message with clarity, intuition and heart.

Alliance Française – Real French — Lively cinema campaign promoting French culture and language.
One Night in Footscray — Vibrant identity for a cultural street festival.
ANAM Season Campaign – Bold visual stories for a season of classical music.

Environment and Signing

For places that are functional and alive

We develop wayfinding, signage and environmental graphics that bring places to life. Our work helps people feel oriented, informed and connected.

South Melbourne Market — Full signage masterplan enhancing visitor flow.
Monash – Work Meets Play — Bold supergraphics connecting work and leisure.
Monash – Theatre Amenity Hub — Pop-up signage for flexible performance spaces.